WikiStage ESCP Europe - London. London, United Kingdom, 2015

Ben Voyer at WikiStage ESCP Europe 2015 in London on the topic of art and education.
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Major global brands are at risk of failing to win new customers from Eastern countries because they don't take into account key cultural differences when marketing their products, according to Dr Ben Voyer, a Visiting Fellow in LSE's Department of Psychology. For more details, go to -
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Can Power Change how we connect with others? Dr Voyer received a PhD in Social Psychology from the London School of Economics (LSE), and a doctorate of science in management (DSc / Habilitation à Diriger des Recherches) from the Sorbonne University in Paris. Before this, he studied marketing at HEC Paris and the London Business School. He is also a chartered psychologist in the UK (CPsychol), a chartered scientist (CSci), and Associate Fellow of the British Psychological Society (AFBPsS). Dr Voyer’s research focuses on self-perception, and the way it affects consumption and behaviours in organisations. He has authored or co-authored more than 70 scientific contributions to the field of applied psychology (journal articles, conference presentations, case studies...). Beyond academic research, he also collaborates with the media (TV, radio, press) as a scientific consultant (CNN International, The Washington Post, Sky News, CNBC, BBC 2, BBC Radio 4, Financial Times…). He worked for several years as a marketing practitioner in different industries, including FMCGs, banks, and public institutions and remains a freelance consultant in the area of marketing and organisational psychology. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
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